Soft Place

Hup.Studio x Zhihui Design Studio

Soft Place is a silicone ring crafted from a unique type of silicone commonly used in soft robotics. The material has a skin-like texture and is highly deformable. Each piece is handmade, with carefully selected and blended colors. The designer sees Soft Place as an open invitation for users to define its purpose through their own creativity and imagination. It can serve as a decoration piece, a tactile object to ease anxiety, or simply a soft space to release stress.

At Hup.Studio, we used Soft Place as inspiration to create a visual poem. We brought to life the way its soft material gently morphs, reflecting calmness and serenity. The rings stretch and relax, inviting viewers to experience a moment of calm.

Hup Studio

Soft Place

  • Year

    2025

  • Roles

    Animateur, Motion Designer

  • Team

    Product Design: Zhihui Design Studio

Hup Studio

Represented by sensofilms

Based in Milan, Marco and Romina craft minimalist 3D animations with strikingly ultra-realistic textures. Their work blends sharp art direction, obsessive attention to detail, and a refined visual sensibility. They build clean, contemporary visual worlds designed for high-end, international creative projects.

Publications and awards

Stash, Motionographer, Behance, IDN Magazine

Brands

Google, Meta, Amazon, Absolut, Waitrose, Technogym, Abacus, NBC

collaborate with Hup Studio

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