Soft Place

Hup.Studio x Zhihui Design Studio

Soft Place is a silicone ring crafted from a unique type of silicone commonly used in soft robotics. The material has a skin-like texture and is highly deformable. Each piece is handmade, with carefully selected and blended colors. The designer sees Soft Place as an open invitation for users to define its purpose through their own creativity and imagination. It can serve as a decoration piece, a tactile object to ease anxiety, or simply a soft space to release stress.

At Hup.Studio, we used Soft Place as inspiration to create a visual poem. We brought to life the way its soft material gently morphs, reflecting calmness and serenity. The rings stretch and relax, inviting viewers to experience a moment of calm.

Hup Studio

Soft Place

  • Année

    2025

  • Rôles

    Animateur, Motion Designer

  • Équipe

    Product Design: Zhihui Design Studio

Hup Studio

Representé(e) par sensofilms

Basés à Milan, Marco et Romina conçoivent des animations 3D minimalistes au rendu ultra-réaliste. Leur approche mêle direction artistique exigeante, sens du détail et textures d’une grande finesse. Ils développent des univers visuels sobres et contemporains, pensés pour des projets internationaux à forte valeur créative.

Parutions et disctinctions

Stash, Motionographer, Behance, IDN Magazine

Marques

Google, Meta, Amazon, Absolut, Waitrose, Technogym, Abacus, NBC

collaborer avec Hup Studio

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