In-between

Hup.Studio x Zuzana Zmateková

We had the pleasure of collaborating with textile designer, researcher and artist Zuzana Zmateková. Her work has been exhibited at Milan Design Week 2025, Stockholm Furniture Fair 2025 and many other spaces.

Together we developed a series of 3D visuals to expand her textile pieces during exhibitions, exploring the space where digital aesthetics and physical materials meet.

In-between reflects the idea of the digital-real: a dialogue across virtual forms, gradients and 3D gestures translated into tangible textile surfaces.

Hup Studio

In-between

  • Year

    2026

  • Roles

    Motion Designer

Hup Studio

Represented by sensofilms

Based in Milan, Marco and Romina craft minimalist 3D animations with strikingly ultra-realistic textures. Their work blends sharp art direction, obsessive attention to detail, and a refined visual sensibility. They build clean, contemporary visual worlds designed for high-end, international creative projects.

Publications and awards

Stash, Motionographer, Behance, IDN Magazine

Brands

Google, Meta, Amazon, Absolut, Waitrose, Technogym, Abacus, NBC

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