Aero Music Festival 2024

Aero is an open-air music festival dedicated to electronic, visual and modern culture.

We came up with the idea of creating the identity for an outdoor festival and immediately started thinking about air concepts. We conceptualized ideas inspired by air-filled elements and crafted dynamic and playful 3D animations for the festival.

We developed a global identity. From the naming to layouts. From inflatable objects to animations, every detail was designed to evoke a sense of lightness and musical flow.

Our approach takes cues from modern editorial design and includes an extensive number of assets; 3D, logo and typographical design, all the way through to videos on social media.

We created this festival as a showcase to celebrate the blend of open-air and music, transforming the festival grounds into a dynamic playground.













Hup Studio

Aero Music Festival

  • Client

    Aero Music Festival

  • Year

    2024

  • Roles

    Animateur 3D, Animateur, Typo graphiste

  • Team

    Sound Design: Jürgen Branz

Hup Studio

Represented by sensofilms

Based in Milan, Marco and Romina craft minimalist 3D animations with strikingly ultra-realistic textures. Their work blends sharp art direction, obsessive attention to detail, and a refined visual sensibility. They build clean, contemporary visual worlds designed for high-end, international creative projects.

Publications and awards

Stash, Motionographer, Behance, IDN Magazine

Brands

Google, Meta, Amazon, Absolut, Waitrose, Technogym, Abacus, NBC

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