Memories Lab - Brand Launch

Embark yourself in a visual poem full of symbolism.
Conception, art direction and editing of the very first brand movie 'Treasure Today' for Memories Lab.
Bronze Lion Award at Cannes festival.

Memories Lab - Brand Movie

  • Customer

    Memories Lab

  • Year

    2015

  • Roles

    Art Director, Editor, Photographer

  • Tools

    Photoshop, Premiere

  • Themes

    Photography

  • Medias

    Web

  • Agency

    Fred et Farid Shanghaï

  • Team

    Client: Memorieslab

    Campaign Name: Treasure today

    Memorieslab’s Founders: Andy Shi & Raymond Shi

    Creative Agency: Kids Love Jetlag Shanghai (FF GROUP)

    Chief Creative Officer: Fred & Farid

    Conception / Art Direction / Photography / Editing : Pierrick Jégou

    Art Direction assistant: Nicolas Liberman

    Copywriting: Joseph Davies – Susan Lin

    Brand Strategy: Guillaume Leroux

    Account Supervisors: Isabelle Constant - Guillaume Leroux – Solene Marce – Vanessa Sayarath - Cindy Chiu – Hortense Martin

    Agency producer: Karim Naceur - Producer Assistant: Slim Trabelsi

    Production: Iconoclast

    Producers: Nicolas Lhermitte - Félix Mondino

    Line Producer: Maximilien Rivolet

    Director: Mathieu César - D.O.P: Arnaud Potier

    Stylist: Martine de Menthon

    Special thanks to

    Dimitri Coste, Nastassja Van der Merwe, Mégane Erbani, Unur Gudjonsdottir, Theodor Marrow, Heidar Johann Ingvarsson, Audunn Por Soldberg, Hafpor Valsson, Pori Arnarsson, Orri Helgason, Erlingur Geirsson, Nadia Tereszkiewicz, Laurence Moureau, Thomas Faucheur

Pierrick is a sensitive, hybrid and versatile creative. Constantly in search of new collective experiences, from Paris to Shanghai, he has traveled the world, guided by the desire to create elegant and meaningful images. Artistic Director, Photographer and Director, this aesthete feels particularly comfortable in the world of luxury that enables him to always give the best of himself.

Publications and awards

One Show ADC Comm Arts Lürzer’s Creativity Editor’s Pick Géo Mag Cannes Lions - Bronze Lion / Best Film Craft / Cinematography. (MemoriesLab) World Luxury Award Gold - Art Direction - Film (MemoriesLab) World Luxury Award Gold - Outdoor Campaign - Print (Shang Xia) Clio Awards (MemoriesLab) Crystal Ferstival (MemoriesLab) FWA of the month (Air France) Spikes Asia - Bronze (MemoriesLab) Spikes Asia - Bronze (Air France) Cristal Festival Purple Chair - Yahoo! (Air France) One show Interactive - Bronze (Air France) FWA Mobile (Société Générale) Grand prix Stratégie du Luxe (Porsche) IDN World ( Creator )

Brands

Devialet, Vacheron Constantin, Aether, Guerlain, Givenchy

collaborate with

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