James Bay - Behind the scene "One of not Many"

James Bay features in the new Vacheron Constantin campaign “One of not many” which launched at the beginning of September with a 10 page takeover in the New York Times.

Founded in 1755, Vacheron Constantin is the oldest watch manufacturer in continuous operation and the artists who feature in the ‘One of not many’ campaign are those whose personality and work express a constant quest for excellence, openness to the world as well as a spirit of innovation and creativity.

James Bay appears in a short film shot at Abbey Road Studios by Love Magazine’s Phil Poynter alongside a series of stills that went live on digital and social platforms for the launch.

James Bay at Abbey Road Studio

  • Customer

    Vacheron constantin

  • Year

    2019

  • Roles

    Photographer

  • Tools

    Lightroom

  • Themes

    Music

Pierrick is a sensitive, hybrid and versatile creative. Constantly in search of new collective experiences, from Paris to Shanghai, he has traveled the world, guided by the desire to create elegant and meaningful images. Artistic Director, Photographer and Director, this aesthete feels particularly comfortable in the world of luxury that enables him to always give the best of himself.

Publications and awards

One Show ADC Comm Arts Lürzer’s Creativity Editor’s Pick Géo Mag Cannes Lions - Bronze Lion / Best Film Craft / Cinematography. (MemoriesLab) World Luxury Award Gold - Art Direction - Film (MemoriesLab) World Luxury Award Gold - Outdoor Campaign - Print (Shang Xia) Clio Awards (MemoriesLab) Crystal Ferstival (MemoriesLab) FWA of the month (Air France) Spikes Asia - Bronze (MemoriesLab) Spikes Asia - Bronze (Air France) Cristal Festival Purple Chair - Yahoo! (Air France) One show Interactive - Bronze (Air France) FWA Mobile (Société Générale) Grand prix Stratégie du Luxe (Porsche) IDN World ( Creator )

Brands

Devialet, Vacheron Constantin, Aether, Guerlain, Givenchy

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