Skin genius

Fournir le soin personnalisé skincare le plus adapté à l’évolution de l’épiderme parce que chaque jour est un nouveau départ pour votre peau.

Création d’une application mobile “Skin genius” dont la fonction première est de mesurer l’environnement dans lequel l’utilisatrice évolue. L’application prend en compte la localisation, les conditions climatiques et différentes variations. Des alertes prévention, des conseils, tips d’application vidéo et recommandations produits sont disponibles pour disposer du soin de l’épiderme le plus adapté aux évolutions climatiques et environnementales. Skin genius “Le pouvoir de changer votre peau où que vous soyez”.

David

Skin genius

  • Customer

    L'Oréal Paris

  • Year

    2019

  • Roles

    Copywriter, Art Director

  • Themes

    Well Being

  • Medias

    Mobile Application

  • Agency

    Mc Cann Erickson

David

Creative by nature, entrepreneur by conviction and digitalist in essence, his qualities of creative hybrid but also of designer allows him to create new types of writing: instilling consistency, focusing on the brand platform, an imaginary, a strong territory to be combined on all the channels of a creative strategy. Successful experiences with advertising agencies, web agencies and start-ups have led David to design integrated communications, digital platforms, mobile applications and content creations related to efficient social interactions. This with the constant concern to reach the best creative expression of the strategic objectives to answer the challenges of transformation that they are business or usage to re-invent in order to touch users appropriately. These successful experiences in multi-disciplinary teams have earned David the opportunity to sign collaborative projects. This in a constant effort to maintain a privileged relationship with the various stakeholders of a project and the partners of a brand.

Publications and awards

Lion Gold - L’Oréal 2015 / Grand prix stratégies - MasterCard 2013 / Cristal - Le bon marché 2008 / Prix UJJEF - Dassault Systèmes 2004 / Prix Net - Lexmark 2001 / Prix Intel - Lucent 2001 / Dauphin d’or - Schneider-electric 2000 / Grand prix stratégies - MSF 2000 - Grand prix stratégies Ford 1999

Brands

Air France, Chanel, Dior horlogerie, eBay, Ford Europe, Grimbergen, Kérastase, Lacoste, Le bon marché, Lancôme, Lanvin, L’Oréal, Martini, MasterCard, Nespresso, Nike, Oenobiol, Repetto, Ritz Paris, Saint Laurent, Stuart Weitzman, Veuve Cliquot, Volkswagen, Voyages-sncf…

collaborate with David

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

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