Men X-treme

Promotion d’un pack skin care hydra énergétique de la gamme Men Expert destiné aux adolescents "digital native" et composé : d’un hydratant, d’un auto-bronzant et d’un nettoyant de peau au charbon.

Création d’une X-treme Expérience durant un week-end au sein d’une grande capitale Européenne. Six adolescents sélectionnés sont mis à l’épreuve lors d’un parcours initiatique de 48h non stop organisé par un influenceur local. Une initiation orchestrée sous le concept "Why stop? If you stop you’re dead". Pour recruter une application Facebook permet de mesurer l’activité sociale des jeunes inscrits et de créer son groupe de X-tremers pour la participation au concours. Une chaine Youtube Men X-treme retransmet les moments forts du programme Européen lors duquel chaque participant doit faire belle figure grâce à l’usage des produits L’Oréal Men Expert. Facebook héberge les commentaires et le profil des initiés avec lesquels les fans peuvent communiquer.

David

Men X-treme

  • Customer

    Men X-treme

  • Year

    2013

  • Roles

    Copywriter, Digital Art Director, Digital Creative Director

Chanel

Chanel

David

Creative by nature, entrepreneur by conviction and digitalist in essence, his qualities of creative hybrid but also of designer allows him to create new types of writing: instilling consistency, focusing on the brand platform, an imaginary, a strong territory to be combined on all the channels of a creative strategy. Successful experiences with advertising agencies, web agencies and start-ups have led David to design integrated communications, digital platforms, mobile applications and content creations related to efficient social interactions. This with the constant concern to reach the best creative expression of the strategic objectives to answer the challenges of transformation that they are business or usage to re-invent in order to touch users appropriately. These successful experiences in multi-disciplinary teams have earned David the opportunity to sign collaborative projects. This in a constant effort to maintain a privileged relationship with the various stakeholders of a project and the partners of a brand.

Publications and awards

Lion Gold - L’Oréal 2015 / Grand prix stratégies - MasterCard 2013 / Cristal - Le bon marché 2008 / Prix UJJEF - Dassault Systèmes 2004 / Prix Net - Lexmark 2001 / Prix Intel - Lucent 2001 / Dauphin d’or - Schneider-electric 2000 / Grand prix stratégies - MSF 2000 - Grand prix stratégies Ford 1999

Brands

Air France, Chanel, Dior horlogerie, eBay, Ford Europe, Grimbergen, Kérastase, Lacoste, Le bon marché, Lancôme, Lanvin, L’Oréal, Martini, MasterCard, Nespresso, Nike, Oenobiol, Repetto, Ritz Paris, Saint Laurent, Stuart Weitzman, Veuve Cliquot, Volkswagen, Voyages-sncf…

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