Losanje

Losanje is a brand created with the goal of defining the most virtuous production model possible for the planet, while exceeding the current limits of upcycled clothing production. A brand that reflects what upcycling should become: accessible in terms of style, timeless while remaining trendy, and that offers the same customer experience as buying a new garment. Responsible clothing, using only second-hand clothes and textiles (sheets, curtains, etc.) as raw materials.

Losanje's founder wanted to give the brand a complete redesign of its graphic identity.
Johan opted for a raw but appealing approach, based on a typeface entirely designed for the occasion, alternating between upper case for the consonants and lower case for the vowels. The monogram takes the opposite of the classical intentions, forming an eye on the base of the typogram. A collection of signs on a similar basis is thus to be born, which will be made in embroidery. The new identity was deployed on various media during the winter of 2022, and was inaugurated on the spring collection.

Johan

Losanje

  • Customer

    Losanje

  • Year

    2022

  • Roles

    Type Designer, Art Director, Brand Designer

  • Themes

    Ecology, Fashion

Johan

Johan is the lead designer of a renowned branding studio. With jean-Rémi, this talented duo offers brand strategy and visual identity support for emerging startups or century-old bands. They like to produce useful, intelligible and beautiful design and are driven by curiosity, transmission, reflection and new challenges.

Publications and awards

Transform Awards 2018 (London), Best visual identity from: technology, media and telecommunications (NP6), Silver Award /// Transform Awards 2017 (London), Best visual identity from: technology, media and telecommunications (Echo), Shortlisted /// Grand Prix Stratégies du Design 2016 (Paris), Design d’identité visuelle (Grismont), Nominé /// Transform Awards 2016 (London), Best visual identity for professional services sector (Doxense), Silver Award + Best brand consolidation (Doxense) – Highly Commended Award /// Transform Awards 2015 (London), Best visual identity for industrial sector (Saelen/TS Industrie), Gold Award + Best visual identity for professional services sector (Ubeeqo), Highl

collaborate with Johan

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent