Akdov is an ‘underground’ alcohol. Its very name is cryptic – the word ‘vodka’ spelt backwards. Designed with tongue firmly in cheek, the bottle takes its cues from old-fashioned poison products. The ultimate aim is to create a brand that is coveted only by those in the know.
Year
2018
Roles
Packaging designer
Tools
Illustrator, Photoshop
Themes
Alcool
Medias
Packaging
Publications and awards
Pentawards Award, The Dieline Award, World Brand Society Award (studio of the year), D&AD Yellow Pencil, Art Directors Club Award, Cannes Lions Award, Novum Magazine – Cover, AIGA, Logo Lounge 6, Logo Lounge 4, Master Series, Package 04, Package 06, Loerie Awards, Tabpi Awards, Creative Circle, Lüerzer’s Archive Packaging Designs
Brands
Nike, Virgin Money, Ackermans, Woolworths, Deloitte, Price Check, Castle Lager, Black Label, Jax Panik, JSE, Red Heart Rum, DHK Thinkspace, V&A Waterfront, Lifta Chair lifts, Pick 'n Pay, TFG - The Fochini Group
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