Flower By Kenzo - Digital Film

A Behind the Obvious production for Kenzo Parfums.
Adapted for all digital and social media formats.

"FLOWER BY KENZO was born of a poetic daring: to bring a flower into the city. A strong, liberated flower to pierce the concrete and breathe its magic. A flower to touch women. A flower to make the world more beautiful."

Frédéric

Flower By Kenzo

  • Customer

    KENZO

  • Year

    2021

  • Roles

    Art Director, Creative Direction, Director

  • Themes

    Movie, Luxury, Perfum

  • Medias

    Movie, Social Network, Social Media

  • Agency

    Behind The Obvious

Frédéric

Art Director and Producer, Frédéric Sofiyana develops a retro-futuristic nineties aesthetic, with some punk realism. Creative, curious and versatile, since the creation of the legendary studio SUBAKT in 2000, until the production of his last film for Dior, Frédéric as told many tales for brands, artists and those who love.

Publications and awards

1er Prix du Luxe Stratégie Condé Nast 2006 pour Kenzo, 1er Prix du festival du clip 2010 pour Flox the Words, Etape Graphique, Création Numérique, M magazine

Brands

Alaïa, Azzaro, Clarins, Diesel, Dior, Elie Saab, Greygoose, Hennessy, Jean Paul Gaultier, Kenzo, Mercier, Sephora, Stella Cadente, Siemens, Thierry Mugler, Thomson, L'Oréal, Orange.

collaborate with Frédéric

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent