Coco Safar

Coco Safar is a luxury coffee, patisserie and café brand. The company is the first to offer auction-lot coffees (the best of the beans), as well as rooibos teas, in capsules. Their City Roast range is associated with nine world destinations, and is presented as a bright, colourful travelogue. The Couture Edition (essentially single estate coffees) is slightly more elegant, with cigar and chocolate cues. The overall feel translates well into cold beverages, too, including botanical brews and tonics. A taste of the sublime.

Frederick

Coco Safar

  • Year

    2020

  • Roles

    Packaging designer

  • Tools

    Illustrator

  • Themes

    Beverage

  • Medias

    Packaging

Frederick

Publications and awards

Pentawards Award, The Dieline Award, World Brand Society Award (studio of the year), D&AD Yellow Pencil, Art Directors Club Award, Cannes Lions Award, Novum Magazine – Cover, AIGA, Logo Lounge 6, Logo Lounge 4, Master Series, Package 04, Package 06, Loerie Awards, Tabpi Awards, Creative Circle, Lüerzer’s Archive Packaging Designs

Brands

Nike, Virgin Money, Ackermans, Woolworths, Deloitte, Price Check, Castle Lager, Black Label, Jax Panik, JSE, Red Heart Rum, DHK Thinkspace, V&A Waterfront, Lifta Chair lifts, Pick 'n Pay, TFG - The Fochini Group

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