Armani Code Absolu

Créer une activation en magasin pour accompagner le lancement du nouveau parfum Armani Code Absolu.

Imaginer une expérience immersive qui prend appui sur le film commercial pour dérouler un storytelling qui transportera les spectateurs dans un univers d'aventure et de défi via deux protagonistes avec en tête d'affiche Ryan Reynolds.
L’histoire révèle le rapprochement des deux héros que tout oppose grâce à la nouvelle fragrance Armani Code Abosolu. Il s’agit de déchiffrer les mystères d’un enjeu international destiné à déstabiliser le monde moderne. Une ambiance hors norme dans laquelle chacun pourra prendre part. Une opportunité pour les clients Séphora de découvrir la genèse de cette aventure mais aussi de se voir offrir un grand nombre de bonus et de cadeaux à l’issue de cette aventure en magasin.

David

Armani Code Absolu

  • Customer

    Armani

  • Year

    2019

  • Roles

    Copywriter, Art Director

  • Tools

    Illustrator, Keynote, Photoshop, Premiere

  • Themes

    Perfum

  • Medias

    Poster, Mobile Application, Event, POS, Advertising, TV

  • Agency

    Monsieur-d.com

Chanel

Chanel

David

Creative by nature, entrepreneur by conviction and digitalist in essence, his qualities of creative hybrid but also of designer allows him to create new types of writing: instilling consistency, focusing on the brand platform, an imaginary, a strong territory to be combined on all the channels of a creative strategy. Successful experiences with advertising agencies, web agencies and start-ups have led David to design integrated communications, digital platforms, mobile applications and content creations related to efficient social interactions. This with the constant concern to reach the best creative expression of the strategic objectives to answer the challenges of transformation that they are business or usage to re-invent in order to touch users appropriately. These successful experiences in multi-disciplinary teams have earned David the opportunity to sign collaborative projects. This in a constant effort to maintain a privileged relationship with the various stakeholders of a project and the partners of a brand.

Publications and awards

Lion Gold - L’Oréal 2015 / Grand prix stratégies - MasterCard 2013 / Cristal - Le bon marché 2008 / Prix UJJEF - Dassault Systèmes 2004 / Prix Net - Lexmark 2001 / Prix Intel - Lucent 2001 / Dauphin d’or - Schneider-electric 2000 / Grand prix stratégies - MSF 2000 - Grand prix stratégies Ford 1999

Brands

Air France, Chanel, Dior horlogerie, eBay, Ford Europe, Grimbergen, Kérastase, Lacoste, Le bon marché, Lancôme, Lanvin, L’Oréal, Martini, MasterCard, Nespresso, Nike, Oenobiol, Repetto, Ritz Paris, Saint Laurent, Stuart Weitzman, Veuve Cliquot, Volkswagen, Voyages-sncf…

collaborate with David

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

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