Longines - Mother's & Father's Day

ADVERTISING

Client Brief:
Tell a nice story about the relation between the parents and their childen.
Being an inspiration for the child, showing the complicity but avoiding the clichés and something too cheesy.

Big Idea:
A child, like a watchmaker, recreates his/her Father’s/Mother's watch in paper as a gift.

Audric

Longines - Mother's & Father's Day

  • Customer

    Longines

  • Year

    2023

  • Roles

    Art Director, Creative Direction

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Audric

Publications and awards

Clio Awards (Silver), Forbes (Best Wine Label), A' Design Award (Gold), Adobe Creative Award

Brands

Omega, Vacheron Constantin, Audemars Piguet, Valentino, Longines, Island Records (Universal Music), Fiol Prosecco, Galderma, Mini

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