Ballet Runner Campaign

LOEWE & BEETA came to us for the campaign launch of its sneaker “Ballet Runner”,
a sport sneakers with the elegance of Loewe products and the elasticity of a ballet shoe.

Loewe wanted to show the creation of the shoe that we modeled in 3d by hand to have all the materials in layers and highlighted their high-quality materials and artisan construction but also their aesthetic and ballet inspiration in its design. Made special emphasis on the textures
to show its high quality and craftsmanship.Finally, they also created a matching bag and many sneaker variations in color and material combinations, so we made a couple of videos more for them.





















Tavo Studio

Loewe - Ballet Runner

  • Customer

    Loewe

  • Year

    2020

  • Roles

    Art Director, Motion Designer, Creative Team

  • Themes

    Shoes, Luxury, Leatherwork, Fashion

  • Medias

    Advertising

Tavo Studio

TAVO is a multidisciplinary studio pioneering the art of treating surrealism with realism. Whether organic or abstract, their creations are based on real textures and physical simulations that allow you to touch the impossible with your fingertips. Image and film are the two favourite expression fields of Tavo Ponce, the founder, whose technical skills are only equalled by his boundless creativity.

Publications and awards

OFFF Barcelona 2002 Instalacion CUBE, Caja Navarra 2003 Arround European Logos 2005 Jury Select H Indexbook MadInSpain 2007 Diesel Catwalk Milano 2009. Jury “Anuario de creatividad del CdC” 2009 Select G Select Europe 2010 MadInSpain 2011 Inspirational Event 2011 WeMadeThis Book Pause Fest Australia 2013 Typo_Mad 2013 Art Director Club Miami Laus Awards 2014 Book & Jury

Brands

Nike, NBC, AXN, Netflix, Diesel, Loewe, One Plus, Fox, Samsung, Delvaux, Loewe...

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