Vacheron Constantin - One of not many campaign - Chan Chun Wai (陈镇威)

Born in 1992, Guangdong, China, Chan Chun Wai (陈镇威) has performed on many major stages around the world. He first connected with the world of dance in kindergarten, after which he entered a local association to learn ballet. In his early school years, CHAN’s striking perseverance and gifted talent were discovered and well-nurtured by his teacher. He thus began to immerse himself in the art of ballet for more than ten years.

Now an expert in the field, he is known for solid and elegant performance, as well as techniques symboliszing perfection. He believes that the only way to shine on stage is to perform ballet from theheart, offering his own glittering take on dance in the modern world. He is currently the soloist dancer of the New York City Ballet in the United States, while acclaimed in China’s social media as “the prince of ballet”.

CHAN is fully committed to the ballet heritage, while being consistently creative in order to bring new sparkle to this classic art through contemporary elements. He seamlessly represents Vacheron Constantin’s Patrimony and Traditionnelle collections, which perpetuate a proud heritage of watchmaking excellence and stylistic sophistication, while consistently pushing boundaries to find the perfect balance between innovation and aesthetics.

Vacheron Constantin x Chen Zhen Wei

  • Customer

    Vacheron Constantin

  • Year

    2022

  • Roles

    Editor, Director

  • Tools

    Premiere

  • Themes

    Dance

  • Medias

    Web

  • Agency

    -

  • Team

    Client : Vacheron Constantin

    Producer : Guiragossian & Terry Jin

    Director : Pierrick Jégou

    Talent : Chan Chun Wai

    Brand Creative Director : Volker Gehr

    Brand content coordiantor : Frederique Gyuran

Pierrick is a sensitive, hybrid and versatile creative. Constantly in search of new collective experiences, from Paris to Shanghai, he has traveled the world, guided by the desire to create elegant and meaningful images. Artistic Director, Photographer and Director, this aesthete feels particularly comfortable in the world of luxury that enables him to always give the best of himself.

Publications and awards

One Show ADC Comm Arts Lürzer’s Creativity Editor’s Pick Géo Mag Cannes Lions - Bronze Lion / Best Film Craft / Cinematography. (MemoriesLab) World Luxury Award Gold - Art Direction - Film (MemoriesLab) World Luxury Award Gold - Outdoor Campaign - Print (Shang Xia) Clio Awards (MemoriesLab) Crystal Ferstival (MemoriesLab) FWA of the month (Air France) Spikes Asia - Bronze (MemoriesLab) Spikes Asia - Bronze (Air France) Cristal Festival Purple Chair - Yahoo! (Air France) One show Interactive - Bronze (Air France) FWA Mobile (Société Générale) Grand prix Stratégie du Luxe (Porsche) IDN World ( Creator )

Brands

Devialet, Vacheron Constantin, Aether, Guerlain, Givenchy

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