Veinn - Second Skin

"Second Skin by Veinn, a hypnotic and addictive fragrance"

VEINN is a R&D study for a fake perfume campaign created entirely with artificial intelligence, images, voices, the bottle, except for the music and the fake brand name VEINN.

Frédéric

Veinn - Second Skin

  • Year

    2025

  • Roles

    AI Art Direction, AI expert, Artificial Intelligence

  • Themes

    Perfum

Frédéric

Art Director and Producer, Frédéric Sofiyana develops a retro-futuristic nineties aesthetic, with some punk realism. Creative, curious and versatile, since the creation of the legendary studio SUBAKT in 2000, until the production of his last film for Dior, Frédéric as told many tales for brands, artists and those who love.

Publications and awards

1er Prix du Luxe Stratégie Condé Nast 2006 pour Kenzo, 1er Prix du festival du clip 2010 pour Flox the Words, Etape Graphique, Création Numérique, M magazine

Brands

Alaïa, Azzaro, Clarins, Diesel, Dior, Elie Saab, Greygoose, Hennessy, Jean Paul Gaultier, Kenzo, Mercier, Sephora, Stella Cadente, Siemens, Thierry Mugler, Thomson, L'Oréal, Orange.

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