AI HAND MUGLER
Original creation using AI for Mugler Instagram account
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Year
2024
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Roles
AI Art Direction, Creative Direction
Surreal Ingredients & Textures
Perfume bottles
Surreal Flowers
Veinn - Second Skin
Silver Ingredients
AZZARO CHROME
Soft bottles - AI
Sephora, L'homme du mois
ORIGIN 1
Mugler - 3D Print
AI HAND MUGLER
Noho Emani
Flower By Kenzo - Poppy Bouquet
AZZARO - SOCIAL MEDIA
Mugler - Angel Refill
H+M identity
Logotypes
Mugler - Angel
Aura
MUGLER - Les Exceptions
Mugler - Nomade
Illustration 2
Flox - Higherman
Dior Homme intense
C à Vous
Mugler - Cologne
Elie Saab
Flower By Kenzo
Cre4ture
Kenzo World - La nouvelle Eau de Toilette
Mugler - Angel Nova
Flox All Must Disappear
Mugler - La Source
Photography
Frédéric
Art Director and Producer, Frédéric Sofiyana develops a retro-futuristic nineties aesthetic, with some punk realism. Creative, curious and versatile, since the creation of the legendary studio SUBAKT in 2000, until the production of his last film for Dior, Frédéric as told many tales for brands, artists and those who love.
Publications and awards
1er Prix du Luxe Stratégie Condé Nast 2006 pour Kenzo, 1er Prix du festival du clip 2010 pour Flox the Words, Etape Graphique, Création Numérique, M magazine
Brands
Alaïa, Azzaro, Clarins, Diesel, Dior, Elie Saab, Greygoose, Hennessy, Jean Paul Gaultier, Kenzo, Mercier, Sephora, Stella Cadente, Siemens, Thierry Mugler, Thomson, L'Oréal, Orange.
collaborate with Frédéric
An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.