Southeast Northwest

Stoked! This cold-brewed coffee brand was born from a love of travel, surfing and camping. (Its name is even inspired by the two prevailing winds in the Cape: the summer Southeaster, and the winter Northwester.) Package design follows the travel theme: product variants have been given journeying names, and even the shape of the bottle has an ‘enjoy-on-the-go’ feel. For the label itself, cartography has been combined with quirkiness. Is that a shark?

Frederick

Southeast Northwest

  • Year

    2021

  • Roles

    Packaging designer

  • Tools

    Illustrator

  • Themes

    Beverage

  • Medias

    Packaging

Frederick

Publications and awards

Pentawards Award, The Dieline Award, World Brand Society Award (studio of the year), D&AD Yellow Pencil, Art Directors Club Award, Cannes Lions Award, Novum Magazine – Cover, AIGA, Logo Lounge 6, Logo Lounge 4, Master Series, Package 04, Package 06, Loerie Awards, Tabpi Awards, Creative Circle, Lüerzer’s Archive Packaging Designs

Brands

Nike, Virgin Money, Ackermans, Woolworths, Deloitte, Price Check, Castle Lager, Black Label, Jax Panik, JSE, Red Heart Rum, DHK Thinkspace, V&A Waterfront, Lifta Chair lifts, Pick 'n Pay, TFG - The Fochini Group

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